Zoup! began in 1998 with a simple yet powerful idea—to serve a really good bowl of soup. Before opening their first soup-centric restaurant, the founders worked as spice merchants supplying restaurants, where they noticed something missing: truly great soup and broth were surprisingly hard to find. Inspired by the warmth and comfort that well-made soup can bring, they set out to do it better.
From the very first Zoup! restaurant, the focus was on flavor built the right way. Fresh, high-quality ingredients and savory spices are slowly simmered to develop rich, robust taste, proving that the better the broth, the better the soup. Bowl by bowl, Zoup! earned a devoted following, eventually expanding to more than 100 locations across the U.S. and Canada.
Over time, customers asked the same question again and again: why wasn’t broth this good available at the grocery store? Zoup! listened. Drawing on decades of hands-on soup making, the brand launched Zoup! Good, Really Good® Broth, bringing slow-simmered, sip-worthy broths to home kitchens everywhere.
Today, Zoup! has shifted its full focus from restaurants to the pantry, crafting high-quality soups and broths designed for everyday cooking and comforting meals. From glass-jar soups and bone broths to their signature Culinary Concentrate™ broth bases, every product is made with wholesome ingredients and no artificial additives—perfect for sipping, cooking, or creating your next great dish.
