Saffron Road was created by Adnan Durrani’s, a longtime social entrepreneur who was searching for a social enterprise that could bring people together. He envisioned a halal food brand that also embodied ethical consumerism: organic ingredients with no GMOs, no artificial ingredients, and no antibiotics. A brand that celebrated world cuisine, ethnic diversity, and cultural harmony. He named it Saffron Road, inspired by the Silk Road, the legendary caravan route that connected the cultures of the ancient world. All of Saffron Road’s premium food products are ethically made and of the highest quality, as well as delivering on superior taste profiles.