R.W. Knudsen Family
R.W. Knudsen, a trailblazer in the juice industry since 1961, began its journey amidst the grapevines of Paradise, California. From that organic harvest, R.W. Knudsen forged a tradition of bottling fruit juices that has set industry standards for over 60 years. Today, the brand is synonymous with farmer's market-fresh fruit and vegetable juices, blends, and functional drinks that cater to the discerning palate during essential daily moments.
The history of R.W. Knudsen is a testament to growth and evolution. From its organic roots, the R.W. Knudsen Family® has expanded its product range to include an array of uniquely delicious fruit and vegetable offerings for occasions both big and small. The brand has grown alongside families, delivering refreshing energy to mornings, family gatherings, and quiet afternoons on the porch.
At the core of R.W. Knudsen's ethos is a commitment to quality that extends to their growers. Partnering with farmers across the country who share a dedication to quality, many relationships have endured for decades, spanning generations. R.W. Knudsen's growers are integral to the brand's integrity, with each bottle upholding the gold standard of what fruit and vegetables can become.
The brand's commitment to quality is reflected in its drinks, where ripe, flavorful fruit and veggies are the key ingredients. Proudly sharing that their bestsellers have become industry leaders, R.W. Knudsen emphasizes the continuity of its juicing philosophy for over 60 years: creating products with integrity and care, from farm to bottle.
Beyond crafting delicious products, R.W. Knudsen stands as a pioneer from farm to bottle, with core values rooted in environmental stewardship, sustainability, innovation, quality, variety, and, most importantly, deliciousness. The brand's dedication to environmental responsibility is demonstrated by significant investments in energy efficiency at their facilities, leading to TRUE Platinum Zero Waste Certification for both manufacturing plants. These commitments showcase R.W. Knudsen Family®'s unwavering dedication to sustainability and responsible practices throughout its supply chain.
