Plus Ultra is an American owned and operated brand, as well as female founded and minority owned. They make high quality, sustainable products that are also beautiful and will elevate bathroom routine. Additionally, Plus Ultra is dentist designed and approved. They use recycled, sustainable, or compostable products whenever possible, sourcing their sustainably grown bamboo in China. Their toothpaste and recyclable aluminum tubes are made in the USA. Plus Ultra was born because they wanted to create an oral care brand that celebrated inclusion and community. They were tired of seeing the same smile everywhere - that perfect pearly white grin which didn’t represent the smiles of every day people in real life. The oral care industry was centered on aspiration, not inclusion, perfection instead of quirks, originality, or flaws. Plus Ultra makes oral care for everyone and love the things that make smiles unique — gaps, chips, gold caps, braces and everything in between. As a company, they are rooted in sustainability, inclusivity, eco-conscious production, and philanthropy.