NON was conceptualized by founder Aaron Trotman as a response to the need for a sophisticated and inclusive wine alternative. Drawing inspiration from his background in personal care, Trotman infused NON with a perfumery-based approach to flavor creation. This unique methodology focuses on building flavors from the ground up, incorporating key notes of floral, tannin, salinity, and acidity. The result is a product that resonates with the luxury and finesse often associated with high-end cosmetics and fine dining.
The brand's commitment to quality and innovation is evident in its production process. NON operates from a purpose-built lab in Melbourne, where a wide array of techniques such as roasting, toasting, stewing, sous vide, macerating, steeping, and brewing are employed to develop layers of flavor and depth in their products. This meticulous process is a testament to NON's dedication to research and innovation in crafting their beverages.
Furthermore, NON's offerings are designed to be inclusive and accessible. They are 0.0% ABV, making them a perfect choice for those who abstain from alcohol. Additionally, the products are gluten-free, certified vegan, and certified halal, ensuring they cater to a diverse range of dietary preferences and requirements. The brand's philosophy of being "Made with the Natural World" highlights its commitment to natural ingredients and sustainable practices, making NON not just a choice for the health-conscious but also for those who value environmental responsibility.