In 2012, Mezcal Legendario Domingo came into being, a testament to the vision and passion of its founder, Julian Saenger. Born and raised in Mexico, Julian's roots are deeply intertwined with the rich tradition of mezcal production. His journey in the realm of mezcal encompassed various facets, from hands-on involvement in production to navigating the intricacies of marketing, brand launches, and providing general support to elevate the category's prominence throughout Mexico.
Julian's profound love and respect for the art of mezcal became the driving force behind Mezcal Legendario Domingo. After years of immersing himself in the industry, he seized the opportunity to create a brand that would be an embodiment of his experiences and the celebratory essence he associated with mezcal. The partnership with the Velasco family marked a pivotal moment, allowing Julian to bring his dream to fruition.
At the core of Mezcal Legendario Domingo is the thematic focus on celebration. Julian, inspired by the recurring feeling of joy and festivity during his journey in the world of mezcal, chose to weave this sentiment into the very fabric of the brand. This celebration is not just about the drink itself but extends to the entire process of mezcal production – a craft deeply rooted in tradition, culture, and the joyous moments shared around it.
The collaboration with the Velasco family is not just a partnership in business; it's a union of shared values and a commitment to producing mezcal that not only captures the essence of the agave spirit but also resonates with those who partake in its consumption. Mezcal Legendario Domingo stands as a living tribute to the craftsmanship, heritage, and celebration inherent in every drop of mezcal, inviting enthusiasts to join in the revelry of this iconic Mexican spirit.