JAMBAR was founded by Jenny Maxwell, co-founder of PowerBar—the original energy bar that helped define modern sports nutrition. Drawing on decades of experience in performance fueling, Jenny set out to create an energy bar made from real food ingredients that delivers clean, reliable energy without compromise. The result is JAMBAR: an award-winning line of all-natural and organic energy bars crafted for both performance and purpose.
Produced in JAMBAR’s own state-of-the-art facility in Marin County, California, each bar is thoughtfully formulated using ancient grains, real fruit, chocolate, and nut butters. With five distinct and delicious flavors, JAMBAR is designed to provide sustained energy without the crash, supporting everything from workouts and adventures to busy everyday life.
As a mission-driven company, JAMBAR believes energy should fuel more than just the body. The brand donates 50% of its profits to nonprofits that support music and active living across the country, reinforcing its commitment to creativity, movement, and community. JAMBAR stands for real food, high performance, and giving back—crafted with intention from the ingredients to the impact.
