Founded in 2012 by co-founders Jordan Brown, Jason Karp, and Jessica Karp, Hu Kitchen is a transformative brand that emerged from a shared realization—there was a need to "Get Back to Human." The founders, inspired by their personal journeys in health and wellness, sought to create a brand that redefined the standards of food quality and encouraged a human-centric philosophy.
The journey began with Jordan Brown's immersion in nutrition and food after leaving his corporate role. Together, the trio delved into the gut-brain connection, systemic inflammation, and the impact of foods on health, immunity, and performance. Their conclusion was clear: replacing industrial ingredients with simpler, healthier ones was the key to thriving. Motivated by this realization, they embarked on creating a brand that translated their newfound passion into a human-centric philosophy.
Hu Kitchen's philosophy revolves around six fundamental principles: experiment, unprocess, move, sleep, laugh, and play. These principles form the backbone of their commitment to simplicity, mindfulness, and a holistic approach to well-being. The brand encourages individuals to explore different diets, unprocess their food, stay active, prioritize sleep, embrace laughter, and reclaim moments of playfulness.
With a mission to "obsessively vet every ingredient to unite unbeatable taste with unmatched simplicity," Hu Kitchen stands out in the market by offering snacks crafted with high-quality, mindfully-sourced ingredients. From chocolate-covered almonds to gems made with organic cacao, cocoa butter, and unrefined coconut sugar, Hu Kitchen delivers irresistibly delicious snacks that align with their commitment to simplicity.
The history of Hu Kitchen is a testament to their commitment to quality and innovation. From the flagship restaurant in Greenwich Village to the development of their own unique chocolate in 2012, Hu Kitchen has continually evolved. Hu Chocolate, launched in 2013, saw remarkable growth, and the brand expanded into snacking categories with the introduction of products like Hunks, Gems, and Grain-Free Crackers in 2019.
As the brand grew, so did their dedication to corporate responsibility. Hu Kitchen prioritizes sustainable practices, responsible ingredient sourcing, and a focus on reducing their environmental impact. The team's evolution from hand-delivering chocolate to 38 stores to being available in over 3,000 stores by the end of 2019 reflects Hu Kitchen's commitment to making better, cleaner, and more nourishing food accessible to a wider audience.