Hotgirlsauce

Hotgirlsauce is a modern condiment brand redefining how people experience chili oil. Founded in Los Angeles by second-generation Korean-American entrepreneur Janice Miye Kim, the brand was born from a simple idea: chili oil should be a universal kitchen staple, not something limited to a single cuisine. What began as homemade jars shared with family and friends quickly grew into a thriving business fueled by word-of-mouth enthusiasm and a passionate community of flavor seekers.

Launched in late 2023, Hotgirlsauce quickly gained momentum, selling out multiple direct-to-consumer releases without traditional advertising. Within its first year in retail, the brand expanded into dozens of stores, earning a loyal following drawn to its bold flavor, playful personality, and unique point of view.

At the heart of Hotgirlsauce is a deep connection to culture and family. Inspired by Janice’s Korean heritage and the lessons she learned from her grandmother, the brand embraces the concept of son mat—the belief that food carries the love and care of the hands that prepare it. This philosophy influences every jar, creating a product that is as meaningful as it is delicious.

Combining culinary tradition with contemporary design and storytelling, Hotgirlsauce delivers a silky, versatile chili oil crafted to complement a wide range of foods and cooking styles. The brand’s mission is to break boundaries, celebrate identity, and bring people together through flavor. More than a condiment, Hotgirlsauce is a love letter to culture, community, and the joy of sharing great food.