goop

goop

Los Angeles, CA

goop, founded by Gwyneth Paltrow in 2008, started as a humble weekly newsletter from her kitchen and has blossomed into a multi-faceted platform with a focus on openness and curiosity. At goop, they embrace the philosophy of choose-your-own-adventure, providing readers with various options to explore and decide what resonates with them.

In their shop, goop offers a thoughtfully curated selection of clean beauty products, including their line of glow-inducing skincare. They believe that beauty products can be both luxurious and effective without harmful toxins. They also curate a fashion shop featuring beautifully made essentials, along with their fashion line called G. Label, which launches monthly capsule collections.

The goop Podcast is a platform for engaging discussions with leading thinkers, industry disruptors, doctors, creatives, and spiritual healers. GP and Erica Chidi Cohen delve into a wide range of topics, from personal growth and well-being to shifting old paradigms and starting new conversations.

Beyond the digital realm, goop has brick-and-mortar stores in various locations and hosts events like wellness summits, clean beauty master classes, and more. They are dedicated to creating a holistic experience for their audience, inspiring them to lead healthier and more fulfilling lives.

6 Products

Care Packages

G.Tox Himalayan Scalp Scrub Shampoo
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4999
$7.46 / fl oz
6.7 fl oz
GOOPGLOW Afterglow Body Oil
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4799
$11.99 / fl oz
4 fl oz

Vitamins & Supplements

Men's Formula

GOOPGLOW Everyday Glow Vitamin
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Women's Formula

GOOPGLOW Everyday Glow Vitamin
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Beauty & Skin Health

GOOPGLOW Everyday Glow Vitamin
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Wellness

Metabolism Boosting Superpowder
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Bath & Body

Hair Care

G.Tox Himalayan Scalp Scrub Shampoo
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0
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4999
$7.46 / fl oz
6.7 fl oz
G.Tox Ultimate Dry Brush
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Essential Oils & Aromatherapy

GOOPGLOW Afterglow Body Oil
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0
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4799
$11.99 / fl oz
4 fl oz

Lotions & Moisturizers

GOOPGENES Nourishing Repair Body Butter
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