goop, founded by Gwyneth Paltrow in 2008, started as a humble weekly newsletter from her kitchen and has blossomed into a multi-faceted platform with a focus on openness and curiosity. At goop, they embrace the philosophy of choose-your-own-adventure, providing readers with various options to explore and decide what resonates with them.
In their shop, goop offers a thoughtfully curated selection of clean beauty products, including their line of glow-inducing skincare. They believe that beauty products can be both luxurious and effective without harmful toxins. They also curate a fashion shop featuring beautifully made essentials, along with their fashion line called G. Label, which launches monthly capsule collections.
The goop Podcast is a platform for engaging discussions with leading thinkers, industry disruptors, doctors, creatives, and spiritual healers. GP and Erica Chidi Cohen delve into a wide range of topics, from personal growth and well-being to shifting old paradigms and starting new conversations.
Beyond the digital realm, goop has brick-and-mortar stores in various locations and hosts events like wellness summits, clean beauty master classes, and more. They are dedicated to creating a holistic experience for their audience, inspiring them to lead healthier and more fulfilling lives.