Follow Your Heart
Founded in 1970 in Southern California by Michael, Bob, Paul, and Spencer, Follow Your Heart began as a modest soup, salad, and sandwich counter in a natural food store. From these humble beginnings, it has grown into an internationally recognized brand synonymous with pioneering delicious and nutritious plant-based foods. The original “Love Plate” – an Avocado, Tomato, and Sprouts Sandwich with homemade soup and Wild Berry iced tea – symbolizes the enduring spirit and passion that continue to drive the brand today.
Follow Your Heart has been at the forefront of the plant-based movement, leading with innovative products that have become staples in the diets of those seeking healthier, sustainable food choices. Their award-winning range includes Vegenaise, the original vegan mayo, alongside a variety of dairy alternatives like Vegan Cheeses, Salad Dressings, dairy-free Yogurts, VeganEgg, and the newly introduced Rocket Cakes.
At the core of Follow Your Heart’s philosophy is a commitment to sustainability, innovation, and the well-being of both individuals and the planet. The company values creating an enjoyable workplace that fosters personal growth and emotional fulfillment for its employees, understanding that a positive internal culture reflects in the quality of products and the impact on the community and world at large.
As Follow Your Heart continues to expand its product range and explore new advancements in food and sustainable technology, the excitement for the delicious unknown propels them forward. Their journey from a small food counter to a leader in plant-based foods is a testament to their vision of making the world a more compassionate and delicious place, one plant-based product at a time.