Daring was founded by Ross Mackay in 2018 with the single goal of removing chicken from the food system. In a multibillion industry that is unsustainable, unscrupulous, and continues to see exponential growth, Daring hopes to challenge and provide a solution. By providing a chicken alternative made of minimal, but healthy ingredients, they hope to reduce the ecological and carbon impact of the chicken industry. Their products are 100% plant-based and highly nutritious, with high amounts of protein and zero cholesterol. Furthermore, Daring is dedicated to making a difference in the community and planet, by supporting organizations and initiatives such as The Okra Project and No Kid Hungry.