Clif Bar

Gary Erickson was inspired to create a healthy and great tasting energy bar on an epic 75-mile bike ride with friends. With the support of his mother, he began experimenting with recipes in his family kitchen. Two years later, CLIF Bar became a reality, named after Gary’s father Clifford, his childhood hero and Sierra Nevada hiking companion. 

Now a family and employee-owned company, Clif Bar & Company is committed to more than just great taste. They believe that growth is a journey with continued room for improvement. Dedicated to creating brands with integrity, quality, and authenticity; working side-by-side and encouraging each other; promoting healthy, sustainable communities, locally and globally; and conserving and restoring natural resources, Clif is on a journey towards long-term sustainability and an ethical, transparent supply chain.