As a private, family and employee-owned company, Clif Bar and Company is committed to more than just great taste. Collective decisions are guided by five “aspirations" reflecting that growth is a journey with continued room for improvement.
- Sustaining our Business: Building a resilient company, investing for the long-term.
- Sustaining our Brands: Creating brands with integrity, quality and authenticity.
- Sustaining our People: Working side-by-side, encouraging each other, our Company is our people.
- Sustaining our Communities: Promoting healthy, sustainable communities, locally and globally.
- Sustaining the Planet: Conserving and restoring our natural resources; growing a business that operates in harmony with the laws of nature.