Blue Stripes

Blue Stripes is on a mission to transform the future of cacao by celebrating the entire cacao fruit—not just the bean. While traditional chocolate production uses only a small portion of the cacao fruit, Blue Stripes unlocks the potential of the often-overlooked pulp and shell to create innovative snacks and beverages that are flavorful, nutritious, and more sustainable.

Founded by Aviv Schwietzer and Oded Brenner, the visionary founder of the renowned chocolate restaurant brand Max Brenner, Blue Stripes combines deep chocolate expertise with a passion for creating positive change. The brand was built around the belief that cacao farmers, consumers, and the planet can all benefit from a more thoughtful approach to using this incredible fruit.

Through upcycling cacao fruit ingredients, Blue Stripes creates products that showcase the naturally vibrant flavors and nutritional benefits of cacao beyond chocolate. From refreshing Cacao Water to chewy Superfruit Gummies, each product offers a unique way to experience cacao while helping reduce waste and create additional value for cacao-growing communities.

Sustainability and innovation are at the heart of Blue Stripes’ approach. By using more of the cacao fruit, the brand supports a more efficient and responsible cacao supply chain while introducing consumers to a new category of better-for-you foods and beverages. This commitment to creativity and purpose has earned recognition as a leader in food innovation, including being named No. 1 in the Small and Mighty category on Fast Company’s 2025 Most Innovative Companies list.

With a vision to reshape how the world experiences cacao, Blue Stripes continues to prove that what was once overlooked can become something extraordinary.