Founder Joyce created Bibim Paws after her first rescue dog Gigi fell sick and passed after eating from a bag of recalled dog food in 2012. After working with pets and noticing the same pattern of illnesses, she began formulating and testing her own fresh pet food recipes with the aid of board-certified nutritionists and holistic veterinarians. Bibim Paws uses organic and holistic ingredients along with only compostable biodegradable packaging for their products. Their proteins are certified organic and certified humane. Bibim Paws makes all of their products in small batches out of their Los Angeles commercial kitchen. Their recipes are made with 100% transparency and adhere to strict guidelines of being free from anything artificial or synthetic. Additionally, by supporting organic farmers, Bibim Paws hopes to further protect and help the planet from harmful pesticides and chemicals. Bibim Paws hopes to be the answer that other pet parents have been searching for. By staying true to their mission of providing holistic and fresh pet food, their goal is to keep pets thriving without the risk of synthetic supplementation, which is a current problem in the pet food industry.