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Ethan Brown, the founder of Beyond Meat, started with simple questions. Why do you need an animal to create meat? Why can't you build meat directly from plants? With a lot of research, it turned out you could—so they did. Their goal is to help everyone eat more, not less, of their favorite and traditional dishes while still feeling great about the health, sustainability, and animal welfare benefits of plant protein. That's exciting change for your plate and for your planet.