In 2009, while on a hike, inspiration struck Keith. “Everyone loves my beans.” He dove into bringing his delicious beans to market.
For Keith, canning his beans was just not an option. Inspired by fresh salsa and pasta, Keith put his beans in a tub and sold them fresh in the refrigerated section. In 2010, with the help of his daughters, Keith launched Better Beans in local stores and Portland area farmers markets; the community agreed: fresh beans were better.