Barbara's began as a bakery run by Barbara Jaffe in northern California, creating delicious, wholesome baked goods and eventually transitioning into cereals like their adorably famous Puffins. Along with creating all natural, non-GMO, organic foods, Barbara's works to help farmers transition land and crops from conventional to organic. They support community and non-profit initiatives including Let's Get Ready
(helping support low-income high school students through the college prep and application process) and the National Audubon Society's Puffin Project
(dedicated to helping restore puffin nesting sites and support conservation of the species).
From delicious, whole-grain, hearty Multigrain Spoonfuls to just-indulgent-enough Peanut Butter Puffins, Barbara's makes cereals that help get your day started the right way—with energy and of course, great taste.