Natural Vitality
Since its inception in 1982 by Peter Gillham, Natural Vitality has been on a mission to provide premium products that fill unmet needs in the wellness industry. Acquired by Wellnext Health in 2016, and now a key part of the Better Your Health suite within the Clorox family of brands, Natural Vitality continues to lead with its purpose-driven approach to healthier and happier living. The brand's commitment to reducing stress and promoting a non-stressed, positive approach to life is embodied in its diverse range of supplements, including the best-selling Natural Calm.
Natural Vitality's core values of calmfulness, equality, and holistic sustainability guide its operations and product development. The brand champions calmfulness through its Calmful Living magazine and a variety of educational eBooks, aiming to inspire clarity, focus, and effective personal energy management. Its commitment to equality is reflected in its view of the world as a unified diversity, respecting and utilizing differences to gain a broader perspective. Furthermore, Natural Vitality’s dedication to holistic sustainability is evident in its Calm Earth Project, which supports organic farming and soil restoration efforts to foster a sustainable environment and food system.
The company’s approach to supplements prioritizes organic, plant-based ingredients, supporting not only the health of its customers but also the health of the planet. By choosing organically grown fruits, vegetables, stevia, and fruit flavorings, Natural Vitality not only ensures the absence of pesticide residues and GMO ingredients but also contributes to the financial support of organic agriculture.
Today, Natural Vitality stands as an international brand, offering a line of supplements formulated based on extensive research to produce noticeable results. Through its dedication to creating a sustainable environment and promoting healthier living, Natural Vitality exemplifies its belief that real, lasting health encompasses both personal wellness and the well-being of our planet.
