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Wild River via Veritable Vegetable

Wild River via Veritable Vegetable


The Wild River name was inspired by our farm’s location alongside the Yuba River, which surges out of the rugged Sierra Nevada Mountains into the fertile Sacramento Valley in Northern California.  For more than a century, gold miners, politicians, and farmers have tried to tame the 10-year flood cycle of the river’s south fork.  Our family took a different approach.  Led by our patriarch, Gordon Noland, we progressively changed our agricultural practices to adapt to the nuances and rhythm of the river. As a result, Wild River’s orchards and vineyards thrive, naturally nourished by the highly fertile, nutrient-rich topsoil deposited by the river’s overflow.

Our family has farmed this land for five decades as this year we are celebrating our 50th Anniversary.  Our hands have designed the state of the art irrigation system, planted, pruned and harvested the fruit.  Unlike large corporate farms, we know the provenance of each piece that carries the Wild River label.  And we proudly guarantee our product’s incomparable quality for you and your family to enjoy.


Veritable Vegetable: A Unique Organic Distributor

As an organic produce distributor with over 40 years of experience, Veritable Vegetable has benefited from the creativity and hard work of our employees, and the deep relationships we’ve formed with our growers. We’re proud of our reputation for quality and integrity. As a mission–driven company, we make every business decision based on a set of core values. Because we believe in supporting our growers, we maintain visibility for each of the 200+ farm labels we carry and communicate the distance each grower is from our warehouse in San Francisco. 

Our environmental initiatives are vast: not only do we transport our organic produce via an award winning, environmentally sustainable green fleet of trucks and trailers; we also divert 99% of our waste stream through a vigorous waste management program and the use of reusable pallets, crates and fabric wraps. Additionally, our solar array generates 70% of our electricity needs. 

We actively support our community by creating unique partnerships with local and national organizations, donating time, produce, and resources to sustainability efforts, and by weighing in on policy initiatives that impact sustainable food systems. Veritable Vegetable is a woman-owned, certified B Corporation, using the power of business to solve social and environmental challenges. 

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Organic Hayward Kiwis
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Wild River via Veritable Vegetable
Organic Hayward Kiwis
$3.99 / lb
1 lb
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