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Route One Farm via Veritable Vegetable

Route One Farm via Veritable Vegetable

Santa Cruz
Our farmland encompasses beautiful coastal valleys along the San Lorenzo River, just outside of downtown Santa Cruz and along Waddell Creek in northern Santa Cruz County. Our mission is to provide our community with high quality, organic produce that is grown in a way that honors the land it is grown on, the people who grow it and the efficient and sustainable processes of production and distribution.


Veritable Vegetable: A Unique Organic Distributor

As an organic produce distributor with over 40 years of experience, Veritable Vegetable has benefited from the creativity and hard work of our employees, and the deep relationships we’ve formed with our growers. We’re proud of our reputation for quality and integrity. As a mission–driven company, we make every business decision based on a set of core values. Because we believe in supporting our growers, we maintain visibility for each of the 200+ farm labels we carry and communicate the distance each grower is from our warehouse in San Francisco. 

Our environmental initiatives are vast: not only do we transport our organic produce via an award winning, environmentally sustainable green fleet of trucks and trailers; we also divert 99% of our waste stream through a vigorous waste management program and the use of reusable pallets, crates and fabric wraps. Additionally, our solar array generates 70% of our electricity needs. 

We actively support our community by creating unique partnerships with local and national organizations, donating time, produce, and resources to sustainability efforts, and by weighing in on policy initiatives that impact sustainable food systems. Veritable Vegetable is a woman-owned, certified B Corporation, using the power of business to solve social and environmental challenges.
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Organic Dill
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Route One Farm via Veritable Vegetable
Organic Dill
$0.62 / oz
1 bunch
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