With forty years of experience as a distributor of certified organic produce, Veritable Vegetable is a leader in the organic produce trade. Since 1974, VV has benefited from the creativity and hard work of our employees, and the deep relationships we’ve formed with our growers and customers. We’re proud of our reputation for quality and integrity.
Currently our 120 plus staff serve an active base of 500 customers (monthly average) and 220+ vendors. In addition to distributing the freshest, organic produce in the industry, we collaborate with businesses and organizations committed to a sustainable food system here in California, regionally and nationally.
We base our business model on principles of diversity, advocacy, integrity, and a rigorous work ethic. Our work provides an opportunity to be both individually creative and cooperative, and we believe in using the power of business to address social and environmental challenges.