Toodaloo is a woman-owned, small business based out of Austin, Texas, which is at the cutting edge of entrepreneurship, conscious capitalism, environmentalism and mental & physical healing. Toodaloo was created to help heal the body, mind, spirit, and planet, and was ultimately born out of founder Cattie's healing journey. Cattie has experienced mental and physical problems throughout her life, but after getting introduced to the world of healing, she learned that healing had a ripple effect on her family, friends, plants, animals, and the planet. During quarantine of 2020, while snacking on a bag of trail mix and realizing just how unhealthy and fake the ingredients were, she set out to make a change. Cattie became certified in Plant Based nutrition and utilized her Environmental Sustainability degree in creating a brand that celebrates sprouted nuts and seeds, superfoods, herbs, and positive farming practices. Toodaloo's mission is to fix the broken food system so that both people and the planet can heal, believing that when food and farming coexist in harmony, the earth regenerates itself. Toodaloo hopes to create a space where healing yourself will create a ripple effect on everything else. They utilize neutral plastic for their bright and loud packaging. Additionally, with every purchase of Toodaloo, they help regenerate polluted farmland back into fertile soil through their partnership with the Rodale Institute.