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Square Organics was founded in 2012 by husband and wife team Sarah & Andrew Gordon. Working to help Sarah deal with her chronic asthma, they started eliminating inflammatory foods and focusing on plant proteins. They strive to deliver balanced nutrition, using minimally processed and responsibly sourced ingredients. Square Organics believes that ingredients can only be responsibly sourced if the farmers and workers who grow them are well-treated too, so they partner with Not For Sale, an SF-based anti-human-trafficking nonprofit and donate 1% of their net sales to NFS's causes.