Sound is founded by Tommy Kelly and Salim Najjar, two engineers who were looking a better tasting, more exciting unsweetened beverage. Tommy Kelly, a lover of carbonated drinks, kept running into bland flavored waters and over the top sugary drinks. Wanting to find the sweet in unsweetened, he teamed up with then-co-worker Salim Najjar, an avid tea drinker and wellness enthusiast. With a shared goal of redefining sugary carbonated drinks, the pair began to tinker and test tea blends. The result was a first-of-its kind line of drinks that combined the crisp refreshment of sparkling water with the unique notes and elevated flavors of organic tea, botanicals and fruit extracts. All of their drinks are unsweetened, Certified Organic, Non-GMO, Whole30 approved, Kosher certified, paleo, vegan, gluten free, keto-friendly, and sugar-free. To truly make more of an impact, Sound donates a portion of their sales to organizations that fight for better nutrition and food access.