Los Angeles, CA

Soonish, a dynamic beverage brand rooted in California, is driven by a simple yet powerful principle: crafting products that not only taste delightful but also promote well-being. Chip Welsh and Greg Maiatico, lifelong friends and co-founders, launched Soonish to address the challenges they faced with the aftereffects of consuming conventional alcoholic drinks.

At the heart of Soonish is their inaugural creation, "The Original," which redefines the concept of beer as we know it. Termed as Natural Beer, this innovation retains the brewing process of traditional beer while eliminating elements like gluten, additives, and preservatives—culprits often responsible for digestive discomfort. The outcome is a sessionable beverage that retains the satisfying mouthfeel of beer while boasting a flavor profile akin to a light cider, kombucha, or seltzer.

Soonish Natural Beer is a harmonious blend of natural ingredients, including drought-resistant ancient grains, fruits, and honey. With a 4.2% ABV, it's gluten-free, low in calories (~100 calories), and contains less than 0.5g of sugar. This intentional craftsmanship results in a refreshingly light, flavorful, and easy-to-enjoy drink that captures the essence of a refreshing Hef and Sour, combined with the benefits of being a more gentle choice for the body.

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