Smári Kaffi

Smári Kaffi

Petaluma, CA

Smári, Inc. was founded by native Icelander, Smári Ásmundsson. In 2010, he decided to combine his passion for food, his business education, and his Icelandic heritage to introduce the first organic Icelandic yogurt to the U.S. market. Smári then set his sights on the RTD beverage category, combining a caffeinated kick-start to the day with a delicious, protein-powered grab and go drink: Icelandic Protein Coffee, or, Smári Kaffi.

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