This is the yogurt of Smári Ásmundsson. He is an Icelander, born in Hafnarfjörður to Halldóra Hermannsdóttir and Ásmundur Jónasson. From a young age, he ate Icelandic yogurt. He credits this with making him strong.
When Smári came of age, he moved to California to study photography. He grew in his chosen craft, and was hailed as one of the Best Advertising Photographers Worldwide.
Then, a few years ago, he became a father. He began thinking about what to feed his son. He wished more foods were tasty enough to make a child happy, and healthy enough to make a parent feel good.
He realized the world needed an organic Icelandic yogurt.
Smári contacted a family friend, an 82-year-old skyr-maker from Egilsstaðir, and became an apprentice in the craft of yogurt-making. Now that he has become a full-time skyr-master, he brings to yogurt-making the same passion and perfectionism he brought to photography. He hopes you love his yogurt.