"EN-dive," "on-DEEV," no matter how you pronounce it, this crunchy, sweet veggie is perfect for boats, or sliced into salads.
Belgian Endive is part of the chicory family, along with Radicchio, Frisée, Escarole, and Dandelion Greens, but because their secondary growth period happens indoors, without any light, they have only a very mild amount of the characteristic bitterness of that family.
While California Endive Farms is now America’s largest grower of endive, the company started from very humble beginnings as the brainchild of founder Rich Collins. The seed for the idea was planted in 1978 while Rich worked as a dishwasher in a French restaurant in Sacramento, California. After a trip to Europe to learn hands-on about growing techniques, California Endive Company was born in 1983. Read more