Prime Roots

Prime Roots is an award winning-plant based company based in Berkeley, California crafting delicious plant-based deli and charcuterie classics from koji, a Japanese fungi that gives their products an umami taste and meaty texture that is craveable and delicious while being GMO-Free, Gluten-Free, and Soy-Free.

Prime Roots has been honored with awards from Food & Wine Magazine, TIME Magazine, Good Food Awards, and many more. Prime Roots was also featured on Netflix’s “You Are What You Eat: A Twin Experiment” as a game-changing deli meat choice that is better for you and better for the planet.

Prime Roots is also proudly a woman BIPOC founded and led. Prime Roots is made for meat eaters and plant-based eaters alike and is on a mission to drive positive environmental change.