We’ve always done things differently. But even by our standards, starting with a juice company and ending up making sausages was a weird path to take. In the juice days, we were focused on fighting food waste and addressing supply chain inefficiencies. Knee deep in veggies and with years of research and experimentation under our belts, we realized that veggies were really only half of the equation.
The hard truth: Meat is more resource-intensive and environmentally impactful than plant-based foods. Eating a more plant-based diet is a great way of doing your part in the fight against climate change. However, we know that while many consumers are trying to reduce their meat intake, they don’t want to cut it out entirely. We wanted to meet people where they are—so we set our sights on making a veggie-forward product that meat-lovers and meat-reducers can all get on board with.
In the face of this massive challenge, we stand firm in our belief that food is meant to delight and create change, one link at a time. Our sausages are made with sustainability in mind—reducing meat consumption, without compromising on flavor or quality. With ~50% vegetables & seasoning and ~50% humanely-raised chicken, it’s a perfect blend of sausage for veggie lovers, and veggies for sausage lovers.