Let's Be Frank
Let's be Frank was founded by Sue Moore and Larry Bain, street food enthusiasts who started the company in 2005 with the simple goal of changing the world one hot dog at a time. Sue, formerly the "meat forager" at Chez Panisse, and Larry, longtime restaurant professional, member of the San Francisco Sustainable Food Systems team, and advocate of the benefits of local, healthy foods, joined forces to return the much-demeaned hot dog to its rightful position: an icon for a healthy food system. Their goal was that their frank would become a way to nourish both eaters and growers. Let's be Frank supports the ever-shrinking group of family farmers and ranchers committed to raising their animals in a humane, conscientious, and healthy manner. Our beef comes from 5-Dot Ranch, a 7th generation family owned and operated farm in California and our pork comes from a network of humanely certified family farms in Missouri.
Throughout the years since Frank's birth, we've continued to work on new products which support our mission of creating delicious food that delights our fans. Our signature Devil Sauce (a diabolically delicious spicy topping), will soon be compliment by other “condiments” that draw upon the bounty of California.
And, we cater if you are not in the mood to cook up your own hot dog feast.
And believing that your pet deserves the same quality of food that you have a right to, our new line of Frankies-People Food for Pets will delight both you and your pooch. Made from the same excellent beef used in our hot dogs, you now have a new way to share your love, by sharing your Frankies!