Genuto

Genuto

Berkeley
In 2011, after several years in development, my wife, Diana Rebman (a physician) and I, Barry Schenker (a vegan chef), launched a dairy-free vegan gelato called Genuto.  We had been disappointed with the lackluster dairy-free alternatives in the marketplace, and set out to create the best tasting and most healthful frozen dessert bar none.

We wanted to replace milk and eggs, which form the basis for most premium ice creams with a more healthful, ethical, and environmentally sustainable alternative.

Our research led us to use tree nuts such as cashews, pistachios, almonds and hazelnuts to replace the dietary components of milk and eggs. Nuts are high in protein and fiber and contain the heart healthy monounsaturated fats, unlike milk and eggs which are high in saturated fats and cholesterol.

We wanted Genuto to appeal to "foodies" as well as to our many health conscious consumers, who because of lactose intolerance or other health issues choose not to consume milk and eggs.

Genuto is very simple.  Nuts and water are emulsified to create a rich nut cream.  The nut cream base is then flavored with the finest organic and natural ingredients without added gums or stabilizers. It is then frozen in specially designed European equipment that doesn't add air, which intensifies the flavor and creates a creamy smooth texture. 

Genuto has received rave reviews from both the "foodie" community and the health community.

FOODIES:  Check out this audio by Narsai David, Food and Wine Editor at KCBS.  http://sanfrancisco.cbslocal.com/2012/05/26/narsai-david-vegan-gelato-lets-ice-cream-lovers-skip-the...

HEALTH CONCERNS?:  Neal Barnard,MD, founder and president of Physician's Committee for Responsible Medicine, Adjunct Associate Professor of Medicine at the George Washington School of Medicine says "Genuto is everything you could want in a dessert.  It is delicious- even seductive-and healthy, all at the same time. We may love treats, but they don't seem to love us back. After an indulgent treat, we are filled with regrets, but Genuto is different. Made from the very best ingredients, it is all flavor and no regret. Genuto is the real deal. No cholesterol, no animal fat, and all the healthful goodness- it's the one dessert your grandmother and your cardiologist could agree on."
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