Fresh Bellies was founded by former NBA marketing executive Saskia Sorrosa, who was born and raised in Ecuador and moved to the U.S. at the age of 17. She became hyper-aware of the bland, high sugar and high sodium snack choices that permeated grocery shelves. In response to the lack of options, she created a brand that makes healthy eating more flavorful and enjoyable for everyone. Leaning into her Hispanic roots as inspiration, Fresh Bellies products feature bold flavors and savory spices commonly found in Latin American kitchens. At its core, their mission is to transform pantries everywhere into an explosion of flavors. They source their ingredients from several locations throughout the country and largely on family farms. All of their snacks are non-GMO certified, vegan, kosher, and preservative-free.