Don Julio

Don Julio Tequila stands as a beacon of dedication and mastery, a legacy crafted by its founder, Don Julio González, in the heart of the Jalisco Highlands. Don Julio's journey began when he shared his vision with a local businessman, securing a loan to establish La Primavera, his first tequila distillery. For forty years, Don Julio devoted himself to creating the world's finest tequila, treating each agave plant as if it were his child.

The extreme climate of the Jalisco Highlands, sitting 6500 feet above sea level, coupled with rich volcanic soil, provided the ideal setting for the legendary La Primavera distillery. Despite the challenges posed by high altitudes, Don Julio González chose to endure the physical demands of farming and harvesting in this unique microclimate. His commitment knew no bounds, resulting in tequila with exceptional substance and spirit.

The extreme climate of the Jalisco Highlands, sitting 6500 feet above sea level, coupled with rich volcanic soil, provided the ideal setting for the legendary La Primavera distillery. Despite the challenges posed by high altitudes, Don Julio González chose to endure the physical demands of farming and harvesting in this unique microclimate. His commitment knew no bounds, resulting in tequila with exceptional substance and spirit.