From Amber Balakian: My great-grandfather, an immigrant from Armenia, first planted a vineyard in Reedley over 80 years ago. As a fourth generation farmer, I am committed to continuing our fusion of family values, innovation and tradition. Our goal is to reach beyond the short-term to create a sustainable and healthy internal and external environment that fosters ongoing learning, communication and trust. Tradition serves as our foundation, and extends throughout all our channels of distribution, big and small. However, we cannot do it alone. Our employees are our most important asset in our business. Together we are aiding in the creation of a roadmap that will meet the needs of populations nationwide. Balakian Farms has developed a reputation for letting our produce speak for itself, while our voice is heard regarding accountability, integrity and providing the opportunities for growth in our community and around the world.