Good Eggs was founded in August 2011 in the Mission district of San Francisco with the mission to help grow and sustain local food systems, worldwide.
Prior to the creation of Good Eggs, founders Rob Spiro and Alon Salant were both agriculturally-inspired techies. Rob helped run a farm in Hopewell Junction, NY while Alon honed his skills as a backyard farmer mastering the art of lemon marmalade. The two eventually met in Silicon Valley, working on entrepreneurial technology projects. Combining their passion for agriculture and their belief in the transformative power of technology, they founded Good Eggs in 2011.
Good Eggs began as a mission statement: To grow and sustain local food systems worldwide. With the rest of the founding team—Bob Zoller, Randy Puro, Greta Caruso and Ali Pflaum—the early days of the company were spent partnering with local farmers & foodmakers, researching, and testing ideas that would best support their social and environmental goals. After lots of prototyping and experimentation, they uncovered a need for a new kind of local grocery service. With that in mind, the Good Eggs marketplace officially launched in early Spring 2013 in the Bay Area.